In honor of Indigenous Peoples’ Day, Oweesta is launching a campaign called When Money is Red that will run on our social media platforms throughout the month of November for Native American Heritage Month.
When Money is Red is a campaign that envisions the possibilities of investing in Indian Country. We have witnessed firsthand in our role as a Native CDFI intermediary that when armed with the appropriate resources, Native peoples hold the capacity and ingenuity to ensure the sustainable, economic, spiritual and cultural well-being of their communities. The problem is Native people and issues continue to be invisible in the mainstream.
With this campaign, Oweesta will revisit the problematic history of wealth creation in this country, highlight the ongoing policy issues that keep Native people from fulfilling their economic destiny, and pose calls to action for policymakers, philanthropic institutions, and the general public alike to honor and celebrate our continued place in history and in this country.
We chose the name When Money is Red as a twist on the history of wealth creation across most of the developed world. Colonization brought on the genocide of First peoples and the destruction of culture and land, and modern-day policies and prejudices perpetuate those colonist practices. We will look to subvert the history of blood money in this country and build power towards economic justice for Indian Country.
This Native American Heritage Month, we want to make it clear: Indigenous people are not relics of the past; we are present, we persist, and we will recreate our futures. We can’t change the narrative alone. We invite you to join the movement:
- Join our mailing list to follow our campaign When Money is Red.
- Support the campaign using the Partner Toolkit.
- Follow us on Twitter, LinkedIn, and Facebook for upcoming programming and conversations around making money red.
- Attend the Indigenous Community Organizing & Storytelling virtual event featuring Oweesta.